The First Descendant devs admitted issues in their advertising strategy on TikTok after community backlash over AI-generated videos flooding the platform last week. The issue went to the extreme of a content creator being impersonated without his permission, as if he were endorsing the game.
Developer Nexon explained it didn't create any of the videos shown in the reported TikTok ads. They used TikTok's Creative Challenge system to allow other creators to make videos "voluntarily" for The First Descendant, which were automatically used as ads for the game on the platform. Nexon apologized and wrote:
