Ever had one of those days when you get nothing done but still somehow feel exhausted? Of course you have: brain rot, the Oxford word of the year for 2024, isn’t yet in any medical dictionaries, but it’s probably best understood as the decline in cognitive abilities that comes from endless exposure to easily digestible information. And, thanks to the ubiquity of short‑form video and social media, it’s almost certainly on the rise.
“When we’re engaging with this sort of media, our brains are both underworked – because the information is easy to understand – and overworked because there is so much information to absorb,” says Dr Wendy Ross, a senior lecturer in psychology at London Metropolitan University. “That’s why you end up tired even if you’re just scrolling on your couch.” Want to throw the process into reverse and recover your attention? Here’s how.
