'Stop selling or sharing my personal information': Research finds that Big Tech could be tracking you even when you've opted out

Hands on a laptop with overlaid logos representing network security.

• webXray audit finds Google, Microsoft, and Meta ignoring Global Privacy Control signals
• Despite legal requirements in California and other states, 55% of sites still set ad cookies after opt‑outs
• Report highlights Google’s 86% failure rate, Microsoft’s one‑year tracking cookie, and Meta’s continued event logging; potential $5.8B liability projected

Big tech companies such as Google, Microsoft, and Meta, are completely ignoring people’s explicit requests not to be tracked, or to have their browsing data sold to third parties. This is according to a new forensic audit recently conducted by webXray, a search engine for analyzing internet tracking, traffic, and content.