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The Guardian - UK
The Guardian - UK
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Abbas Asaria

Stop brunch! How a rustic Catalan meal is taking the fight to bland food and overtourism

The restaurant Gelida in Barcelona’s Eixample neighbourhood, January 2026.
The restaurant Gelida, in Barcelona’s Eixample neighbourhood, January 2026. Photograph: Abbas Asaria

There are many worse ways to start your day than with eggs royale. The contrast in textures between a soft poached egg and a coarse, toasted English muffin is a thing of beauty, and the combination of smoked salmon and a lemony hollandaise sauce ties it together perfectly. The term “brunch” was coined in an essay in Hunter’s Weekly in 1895, and while you’re unlikely to find too many fans in foodie circles, or among those who have to work the shift (“nothing demoralises an aspiring Escoffier faster”, wrote Anthony Bourdain), they aren’t lacking in number. It clearly has its place. The problem is the place it currently occupies: in our gentrifying cities, brunch has acquired a symbolism that goes far beyond the food itself.

After the quieter winter months, Barcelona is one of many European cities gearing up for another holiday season of heightened tensions around tourism. Feeling increasingly embattled amid soaring rents and an overcrowded, blandified city centre, Barcelona residents have made their voices heard through increasingly voluble protests. Beyond the general “Tourist, go home!” slogan, you’ll see specific pain points addressed via placards, chants and graffiti across the Catalan capital: specifically, “Ban Airbnb”, and perhaps more surprisingly, “Stop brunch!”

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