Stood outside on a freezing cold night in December, a regional ambulance boss makes a desperate plea as he stares into the camera of a mobile phone.
He apologises for the delay patients across Greater Manchester faced last night as 600 people were left stranded without help, as temperatures dropped well below freezing.
Chris Grant, the Medical Director for North West Ambulance Service, issued an urgent message to residents across the region, as he admitted 111 and 999 services were being overburdened.