The bid to win City of Culture status for Durham has received a boost from Sting who is keen to see such a unique asset enjoy the spotlight it deserves.
In a video message, the North East icon says he wants to "add my voice to the campaign" in support of County Durham’s bid to be UK City of Culture 2025.
In the clip, the former Police frontman and award-winning singer-songwriter highlighted the area's wider importance, calling Durham "the historic heart" of the region, a spiritual centre and seat of learning.