During the Bhumjaithai Party election campaign, party leader Anutin Charnvirakul coined a viral phrase upon becoming premier: "I will make my fellow citizens cry out, 'Enough, enough -- we're too rich. We can't handle it anymore!'"
The remark reflected the party's confidence in economic stimulus through several mechanisms, notably the "Thai Chuay Thai Plus" (Thais Help Thais) co-payment scheme, which is being relaunched today. The initiative is financed through a portion of the disputed 400-billion-baht emergency loan decree.