Shoppers this year have continued the trend of checking off their lists well before the holidays, but that doesn’t mean people won’t be out looking for deals on Black Friday in a year when many items cost more.
From Thanksgiving through Cyber Monday, an estimated 166.3 million people are expected to shop, according to an annual survey by the National Retail Federation and Prosper Insights & Analytics. For Black Friday, 114.9 million are planning to spend.
That’s even with 60% of shoppers having started on their lists by early November.
