Rangers managing director Stewart Robertson says the club have made more from making the final of the Europa League than they would have from qualifying for the Champions League.
Beyond that though, he insists the profile from becoming European finalists for the first time since 2008 is also worth its weight in gold.
Gio van Bronckhorst 's team have embarked on a formidable run that has seen them bank more than £14m in prize money alone so far, and that could rise to almost £18m if they beat Eintracht Frankfurt in Seville.