Keir Starmer needs to win over “Stevenage Woman” to reach Downing Street, senior Labour figures have been told, after being briefed that a group of socially conservative, predominantly female voters have become critical in the party’s quest for a stable parliamentary majority.
Senior figures from Starmer’s team were last week privately presented with analysis that a segment of suburban voters – full-time workers in their early 40s who have children and who have become disillusioned with politics – hold significant power in the seats the party needs to win.
