Stephen and Ayesha Curry talk about the one habit that separates good business leaders from great ones

Stephen and Ayesha Curry attend the LA premiere of Columbia Pictures and Sony Pictures Animation's "Goat" at the AMC Century City 15 in Los Angeles on February 6, 2026. (Credit: Getty Images)

Good morning. I’m taking a detour from hard finance today to talk about how NBA great Stephen Curry and his wife, Ayesha Curry, are building a business empire and what these two superstars have learned about leadership along the way. I recently interviewed them about their latest venture as co-founders and brand ambassadors for Plezi Hydration, a sports drink line from Plezi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama. We talked about the relaunch of the brand and the business case behind the nutritious sports drink. You can read more here.

The Currys bring serious entrepreneurial credentials to the partnership. Stephen, a four-time NBA champion with the Golden State Warriors, is the founder and CEO of Thirty Ink, a business conglomerate. Ayesha, an actress, cookbook author, and restaurateur, is the founder and CEO of lifestyle company Sweet July. Together, they also co-founded Eat. Learn. Play., a nonprofit launched in 2019 to support children in Oakland.