Stephen and Ayesha Curry are globally famous and could probably get, well, pretty much anyone to pick up the phone. But when they needed just the right audience to taste test whether a nutritious sports drink they were considering backing was going to be a hit, they turned to the most discerning audience they know: their own kids.
“Hey, just try this,” Stephen recalled saying to them. “And their faces lit up as soon as they tried it for the first time. They said: ‘Can we make sure we have those in the house?’” That consumer signal was enough to advance the idea to the next round.
