Generally speaking, using generative AI is a quick way to annoy your fanbase, and that's exactly what happened when Stellar Blade: Blood Rain developer Shift Up revealed a music video using the tech for the upcoming game. The head of the company has now responded to the waves of backlash, clarifying that the original design of the sequel's protagonist was made by human beings.
On Twitter, Kim Hyung Tae, the CEO of Shift Up, responds to someone asking if the developer could rely more on its actual workforce rather than AI. "Evie, the character at the heart of this video, was created from head to toe by our talented artists and modelers through more than a year of dedicated work," he starts.
