The NFL continues to work hard to expand its international market. Games played in other countries have been a very popular and profitable venture of the league as has the Global Markets Program. 21 teams participate in the program including the Pittsburgh Steelers.
The Pittsburgh Steelers have been awarded international marketing rights in the Republic of Ireland and Northern Ireland to complement their rights in Mexico, which they received last year. Also granted rights in the Republic of Ireland are the Jacksonville Jaguars, who will expand their international rights beyond the UK for the first time.
