The NFL continues to work hard to expand its international market. Games played in other countries have been a very popular and profitable venture of the league as has the Global Markets Program. 21 teams participate in the program including the Pittsburgh Steelers.
The Pittsburgh Steelers have been awarded international marketing rights in the Republic of Ireland and Northern Ireland to complement their rights in Mexico, which they received last year. Also granted rights in the Republic of Ireland are the Jacksonville Jaguars, who will expand their international rights beyond the UK for the first time.
The Global Markets Program was launched in 2022.
The program grants NFL clubs access to international markets for marketing, fan engagement and commercialization activations as part of an important, long-term strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the US.
It makes sense that the Steelers would be involved in Ireland given the history of the Rooney family and their connections to the country.
