'Steam is winning with its ease of use,' GOG's new owner says, but he's not interested in picking a fight: 'I think much can be done in GOG without losing its core values and the way it operates'

GOG.

CD Projekt wrapped up 2025 by selling off GOG, its famously DRM-free digital storefront, to Michal Kiciński , a co-founder of both CD Projekt and GOG. In the years since it launched, GOG has expanded beyond 'good old games' to carry a selection of newer releases, but it remains relatively niche, and has never been a big moneymaker for CD Projekt.

But in a new interview with GamesIndustry, Kiciński and GOG managing director Maciej Gołębiewski said there's room for it to flourish and find success, even in a marketplace so utterly dominated by Steam.