CD Projekt Red co-founder Michał Kiciński acquired the company's digital PC game story GOG in December 2025, more than a decade after leaving CDPR itself, and now faces the difficult task of winning market share from Valve, which has dominated PC gaming with Steam for some time. Kiciński reckons curation and classic games are its path forward.
Speaking with Games Industry, Kiciński acknowledges the difficulties that competitors like the Epic Games Store have faced in their attempts to exist and – whisper it – profit alongside Steam. He tackles the situation with optimism: "Somebody might say that having a competitor like Steam with 80% of the market share is a huge obstacle, but to me it's the opposite. I see: 'Oh, there is one big competitor, it'll be difficult for them to defend the market, because they already have 80%, so it should be easier to take the market from them.'"
