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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kyle Campbell

Steam is shifting annual sales around

Everyone loves scooping up goodies for ultra-low prices, particularly people that regularly play video games — and those penny-pinching folks should be aware that Steam is making some changes to certain sale events.

On Tuesday, Valve Software announced a significant overhaul to Steam’s major sale events. Firstly, the Lunar New Year promotion is gone entirely, with an all-new Spring Sale event replacing it. Apparently, this change came about because many game development studios and publishers insisted there should be more space between Steam’s four massive seasonal sales.

We also now know when the next three seasonal sales are happening. All the dates are below!

Steam Seasonal Sale Dates

  • Autumn Sale: Nov. 22, 2022, to Nov. 29, 2022
  • Winter Sale: Dec. 22, 2022, to Jan. 5, 2023
  • Spring Sale: Mar. 16, 2023, to Mar. 23, 2023

Typically, Steam’s Lunar New Year happens in early January, though it was a bit too close to the Winter Sale for many.

“Over the years we’ve received feedback that Lunar New Year was often much too close to the December holiday sale period,” reads a statement from Valve. “We think many publishers will still opt to discount games around the Lunar New Year holiday, using the custom discount tools.”

Makes sense. It gives everyone more time to save up for whenever new PC titles like Marvel’s Spider-Man and Ghostwire: Tokyo go on sale.

Written by Kyle Campbell on behalf of GLHF.

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