Holiday Park operator Away Resorts is forecasting another bumper year for staycations in 2023 after recording a surge in demand for holidays closer to home. The company, which has 21 UK locations, saw year-on-year bookings climb by 30% in 2022, as the cost-of-living crisis prompted many Brits to swap their usual holiday abroad for a staycation.
Bookings for 2023 are already on track to exceed 2022, with holidays during the February half-term and Easter break going fast. Away Resorts’ parks include Tattershall Lakes and Cleethorpes Pearl in Lincolnshire, Mersea Island in Essex, The Bay Filey in Yorkshire and Retallack and St Ives Bay in Cornwall.
As more Brits seek out holiday destinations in their home country, the rising cost of living has also led to people taking shorter breaks. Booking data from Away Resorts shows that while the average length of a stay in 2022 was 5.8 days, for 2023 it currently stands at 4.9 days.
