Eri Panasci is executive producer and head of US business development at Jelly – an illustration agency and production company with a passion for solving creative challenges. Beginning her career in agency communications, planning and strategy, Eri soon shifted her focus to the business side of the industry, prompting her return to New York City in 2019 to lead Jelly.
Today Eri's role is shaped by connecting people and ideas, creating a symbiosis between brands and creative partners. As part of our Day in the Life series, I caught up with Eri to discuss the evolution of her career, building a faithful recreation of an English pub in her basement, and the importance of "allowing space for a bit of uncontrolled, unplanned creative weirdness."
