When the David Attenborough nature series Wild Isles was documenting the UK and Ireland’s coastal beauty, Peter Munk noticed it not because of the rave reviews, but because traffic to his website surged. The business he runs makes caravans, and a pleasant Sunday-evening advertisement for the islands of Britain and Ireland provided a welcome boost.
But his company, Willerby, hardly needed the help, as a result of a British-holiday boom during the pandemic. Some in the caravan industry are now hoping the change has shifted British holidaymaking habits for good – even as others warn that the market is facing a glut.
