Kerala has bagged the Global Responsible Tourism Award 2023, in a major endorsement of the sustainable and women-inclusive initiatives successfully promoted by the State’s Responsible Tourism Mission (RTM).
The award is instituted by Responsible Tourism Partnership and International Centre for Responsible Tourism (ICRT) in the best for local sourcing, food, and craft category.
The State’s RT Mission was selected for the award, the most valued honour being given for sustainable and inclusive tourism initiatives, for linking women-led small and medium-sized enterprises (SMEs) to tourism activities and for ensuring effective marketing of indigenous products. The London-based organisers selected Kerala RTM as a joint winner along with Eswatini, a land-locked country in Southern Africa, which is noted for the eco-friendly Ngwenya Glass, says a release issued by Kerala Tourism.
