Starting an online business can be attractive to budding entrepreneurs, especially as it means lower start-up costs and a broader reach compared to a traditional brick-and-mortar retail operation. Needing additional income during this time of higher housing, food and transportation costs could be added motivation to finally jump into business for yourself.
Not only is it possible to succeed in creating an online business, but it can be done for little start-up capital, said Steve Strauss, founder of PlanetSmallBusiness.com. Strauss sold one of his businesses, TheSelfEmployed.com, a site that helps people become entrepreneurs, to billionaire Mark Cuban and Zen Business in 2021.
