From the very first sensual scent, Prada's perfumes carry the DNA of reconciling unexpected elements for a creative dialogue. Prada Paradoxe hence embraces contradictions of ingredients to reveal new olfactory sensations.
Prada Beauty recently celebrated the success of the feminine fragrance at Ojo Bangkok on King Power Mahanakhon's 76th floor.
Prada brand ambassador Metawin Opas-iamkajorn attended the cocktail party at Thailand's highest restaurant. Guests included Kanyawee Songmuang, Mae Tan, Dindra Nashriyah, Quynh Anh Phi and Juwei Teoh, who shone in their own way at the regional event.
The new eau de parfum conceptually explores women's paradoxical multi-dimensions and captures the essence of the undefinable and ever-evolving Prada woman, who is never the same, but always herself.
The floral-ambery fragrance was composed by Givaudan master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu.
Opening notes of Calabrian bergamot heart, tangerine essence and pear accord lead to neroli enhanced by jasmine sambac and Tunisian orange blossom absolutes.
Besides sustainably-sourced Moroccan neroli oil, Prada Paradoxe features essence from buds of the white flower. A technological first, before their opening the buds go through an extraction process to capture neroli's brief, fresh, crispy and floral dimension.
The floral bouquet is twisted by the base containing Ambrofix lending a vibrant warmth and Serenolide leaving an intimate yet enduring trail.
The innovative bio-converted amber is typically used in masculine scents to deliver a stable and authentic woody ambergris note.
One of the most diffusive in existence, Serenolide is a revolutionary musk molecule that reveals an intensity beyond its traditional place in the dry-down, ensuring the note is immediately noticeable from the top.
The resulting fragrance has a coral-pink hue that shimmers through the glass bottle boasting an emblematic silhouette.
Mario Prada founded his eponymous company in 1913, and used the triangle, which debuted on steamer trunks, to symbolise quality, craft and luxury.
The Italian brand's most iconic code has been reinvented for the flacon, whose radical shape is softened by rounded angles. The architecture limits the weight and the use of glass, and the bottle is refillable in keeping with Prada's sustainability commitment.
Moreover recyclable boxes are FSC MIX certified ensuring a more sustainable choice of paper and paperboard.
The outer box is etched to echo the signature Saffiano leather cross-hatching. A QR code in the silhouette of the triangle logo is an invitation to further explore Prada Paradoxe through AR experiences, filters and behind-the-scenes content.
