‘Britain is back,” declared the business secretary, Jonathan Reynolds, as he opened the investment summit at Guildhall in London. But English may not be. There’s something about a business awayday that deprives normally sentient beings of the power of language.
Put a whole heap of CEOs together in the same room and you can guarantee that within seconds they will be speaking in a tongue almost no one can understand. Largely because they are asleep. It is a world of cliche and jargon where normal sentences are deprived of internal logic and meaning. Hard to believe, but you don’t become head of a multinational without first having learned to speak Pure Doggybollocks. It is the code that admits you to the club.
