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The Guardian - UK
The Guardian - UK
Politics
Jessica Elgot Deputy political editor

Starmer’s gear change shows inevitability of Labour election victory

Sir Keir Starmer ​​Rishi Sunak Sebastian James
Keir Starmer speaking on a stage: he is seen illuminated against a black background. He is holding one hand out and is wearing a white open-necked shirt with the sleeves rolled up and black trousers. Members of the audience can be seen in the background.
Keir Starmer’s speech was a reassertion of his promises and rhetoric around core issues, rather than fringe obsessions. Photograph: Leon Neal/Getty Images

From corporations to counter-terrorism officers to coffee shop owners, Keir Starmer’s launch event on Thursday was a stark display of how inevitable a Labour victory now seems.

It had the feeling of an election launch – a party leader in shirt sleeves, tightly choreographed pitches from the most senior shadow cabinet ministers, candidates from target seats, and voters ready to explain why they were switching their vote.

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