When Keir Starmer sat in the chair for his broadcast interview at the start of the Labour conference on Sunday, he already had a clear idea of what he wanted to pull off during the four-day political gathering in Liverpool.
With the historic Liver Building behind him, he told the BBC’s Laura Kuenssberg: “At the end of it people can agree or disagree, but they can’t say they don’t know what we stand for, what this government is trying to achieve.”