
Billionaire Elon Musk is shaking up the UK broadband market as his satellite broadband service, Starlink, makes its way in. Starlink Broadband is rolling out a surprisingly bold pricing strategy in the UK, offering lower pricing than BT.
The high-speed internet service is now available for as low as £35, a significant drop from its previous rate of £55. By comparison, BT's similar package goes for £40, while Virgin Media 02 (VM02) is priced at £36. After factoring in Starlink's £94 installation fee, the £35 plan remains significantly cheaper with the 24-month contract.