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PC Gamer
PC Gamer
Harvey Randall

Staring down the barrel of a rough 2026, Ubisoft's UK arm says we're less interested in 'one time purchase' games and all about that live service dripfeed

Assassin's Creed Shadows Shadow Projects - A close-up shot of Naoe with a neutral expression.

Ubisoft has decreed that fully-priced games you pay for once are no longer sure bets—and by "decreed", I mean stated as much in a sales warning offered by its division here in the UK. It's important to note that the arm in question, Ubisoft Limited, is mainly concerned with "wholesale publishing and distribution of games", rather than development.

As spotted by CityAM, Ubisoft's given a stormy-cloud financial warning that its "physical software sales in the UK market" are going to see a decline next year, and that it expects a dip in revenue. That's because, as the document states, "The traditional 'full game' model of selling a single £50-£60 game to a consumer as a one-time purchase continues to become less ubiquitous."

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