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Fortune
Fortune
Jim Edwards

Starbucks’ stock is being pummeled by Trump’s coffee tariffs while the rest of the market soars

(Credit: Jeffrey Greenberg—Universal Images Group/Getty Images)
  • S&P 500 futures are ticking upward this morning, but Starbucks’ stock is underperforming the market owing in part to an incoming 50% U.S. tariff on Brazilian coffee. Analysts estimate a 3.5% annual cost increase for the company, reducing earnings. While U.S. coffee prices rise, the impact on Brazil is small, and global coffee prices are falling, benefiting other markets.

S&P 500 futures are up 0.23% this morning, after the index closed down 0.49% yesterday. The blue-chip ranking has gained 7% year to date and remains near its all-time high, but there is one major name that isn’t benefiting from the risk-on attitude on Wall Street right now: Starbucks.

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