After three straight quarters of declining same-store sales, Starbucks’ new CEO, Brian Niccol, is making some changes, including cutting down on highly customized drink orders.
Both customers and baristas have complained for years about highly customized drinks and the delays they can cause in getting orders out efficiently. In an effort to meet Niccol’s goal of getting every order in the customer’s hands in four minutes or less, the company wants to simplify customizations.
