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Fortune
Fortune
Sydney Lake

Starbucks' new CEO Brian Niccol wants you to get a brewed coffee in 'less than 30 seconds'

Brian Niccol Starbucks United States Fortune GMA Laxman Narasimhan
Starbucks customers waiting in long line (Credit: Getty Images—Jeffrey Greenberg/Universal Images Group)

Your caffeine buzz could come quicker under Starbucks’ new leadership. The coffee chain, which is beloved by millions of java drinkers worldwide, has gotten in hot water with customers having to wait a while for their cup of joe. 

But Brian Niccol, Starbucks’ new CEO, wants to get a cup of coffee in customers’ hands much faster than before. 

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