Starbucks' layoffs weren't about cutting costs, CEO tells remaining workers: 'We’re not effective'

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• Starbucks CEO Brian Niccol pointed to company leaders who were “not effective” as reason for a spate of recent changes aimed at turning around the struggling coffee chain. Niccol said the company still needs to address problems such as fixing electrical outlets in cafés and addressing customer complaints.

Starbucks’ CEO is making major changes to try to turn around the struggling coffee chain, and now he’s asking employees to own the changes and be more “effective.”