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The Economic Times
The Economic Times
Business

Starbucks India brews up a fresh plan; puts expansion back on the menu

Starbucks India Tata Starbucks Sunil DSouza TCPL China JV United States

Mumbai: Starbucks India is set to resume its aggressive store expansion strategy following nearly two years of recalibrating its business model amid a broader slowdown in discretionary spending, Tata Consumer Products Managing Director and CEO Sunil D'Souza has said.

Starbucks, which operates in India through JV partner Tata Consumer Products Ltd (TCPL), used the last 18-24 months as an "opportunity to recalibrate" its entire business model -- from store size and capital expenditure per outlet to the pricing of beverages, he told PTI.

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