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Evening Standard
Evening Standard
Business
Jonathan Prynn

Starbucks in huge shake-up after biggest fall in sales since the pandemic

Starbucks Brian Niccol Pandemic
Starbucks has said it plans to open more than 100 new UK coffee shops this year (Philip Toscano/PA) - (PA Archive)

Starbucks has suffered its biggest slump in sales since the pandemic shutdown prompting the world’s biggest coffee chain’s new global boss to pledge a “fundamental” change in direction.

Alarming preliminary financial results released in America last night a week ahead of schedule showed comparable store sales fallingby 7% in the fourth quarter compared with 2023.

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