Good morning,
Fortune publishes lots of corporate lists–with companies ranked by size, rate of growth, social impact, reputation, employee satisfaction, innovation, and more. You can see them all here. It is one way we make business better.
But this morning, I want to focus on a list that isn’t published by Fortune: the American Opportunity Index. It was the brainchild of the folks at the Schultz Family Foundation, working with The Burning Glass Institute and Harvard Business School, and it is notable for two important reasons:
- It’s a big data list, based on massive amounts of publicly available data, including various labor market sources, as well as LinkedIn, Glassdoor, and Lightcast job postings. That distinguishes it from efforts like Fortune’s 100 Best Companies to Work For, which require companies to opt in to a detailed employee survey in order to be rated. More on the methodology here.
- It focuses on whether a company offers not just good jobs, but a route to a good career. It looks at whether companies will hire people with little experience and without degrees, whether they pay well and increase wages at a healthy pace, whether they offer ample opportunity for internal promotion, whether they retain employees and find leaders from within, whether they treat people equally without regard to race or gender, and whether employees who leave can find a higher-paying role at their next job.
Such big data efforts suffer from the common problem of dirty and inconsistent data–but this is still an admirable attempt to assess whether companies are adequately contributing to the urgent task of creating opportunity for people who’ve been left behind. In short, it's about restoring the American Dream.
Starbucks founder Howard Schultz told me he and his wife Sheri created the index “because we believe CEOs and corporate directors in every industry have tremendous power to create opportunity and upward mobility for millions of American families–and it doesn’t have to be zero sum. You can do right by your people and your shareholders at the same time.”
And now the drum roll, please. Top 10 on this year’s list:
1-Coca-Cola
2-J.M. Smucker
3-W.W. Grainger
4-PNC Financial
5-ServiceNow
6-Meta Platforms
7-Capital One
8-Bank of America
9-Costco
10-Intuit
A few other interesting tidbits: Amazon (#27) outranked Walmart (#77), which surprised me. Among the big banks, Capital One (#7) and Bank of America (#8) outranked JPMorgan (#13); and Citigroup (#61). In big tech, after ServiceNow and Meta came Salesforce (#23), then Amazon, Adobe (#31), Microsoft (#41) and Oracle (#63). In hospitality, Marriott (#48) and Hilton (#50) were neck and neck. But it's worth noting that ALL the companies mentioned above were in the top quartile of the 396 Fortune 500 companies that were ranked (104 were excluded because of insufficient data.) Kudos to all.
You can explore the list here. Other news below. And today’s must-read is the fabulous profile of investor Joshua Kushner, brother of Jared, who played a critical role in financing OpenAI, written by Fortune Editor-in-Chief Alyson Shontell.
Alan Murray
@alansmurray
alan.murray@fortune.com
