Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
H. Sami Karaca, Professor of Business Analytics, Boston University

Starbucks fans are steamed: The psychology behind why changes to a rewards program are stirring up anger, even though many will get grande benefits

The rewards price to get a free cup of hot coffee at Starbucks is going up. AP Photo/Elaine Thompson

Starbucks, the coffee chain giant, is modifying its rewards program, and the news is full of stories of outraged consumers.

The main focus of their ire is that, starting Feb. 13, 2023, it will cost twice as many of the program’s reward points, called stars, to earn a free cup of hot coffee.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.