Starbucks' new Chairman and CEO has set a goal of delivering customer orders in four minutes or less, aiming to boost the company's sales. The CEO emphasized the importance of making it easier for customers to get their coffee quickly, with half of transactions already completed within the target time frame. The focus will now be on addressing bottlenecks that cause delays, such as staffing issues during peak hours and menu complexity.
The company plans to improve speed at the counter initially, with mobile and drive-thru orders to follow. To streamline operations, Starbucks will reduce its food and drink offerings to allow baristas to focus on consistency. This includes discontinuing the Oleato olive-oil infused beverages in most locations, a product introduced by former leader Howard Schultz.
