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International Business Times UK
International Business Times UK
Jomar Teves

Starbucks Bearista Cup Faces Backlash: Viral Merch 'Too Few', Coffee Chain Apologises - 'It Exceeded Our Biggest Expectations'

Starbucks is facing an unexpected backlash after its limited-edition 'Bearista' cup sold out across the United States within hours, sparking fan outrage and a rare apology from the coffee giant.

The beanie-wearing bear cup, part of Starbucks' 2025 holiday collection, was officially released on 6 November. However, the item disappeared from store shelves almost immediately, leaving thousands of customers empty-handed and furious. The company has now publicly apologised for the shortage, saying that demand for the cup far surpassed expectations.

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