
Starbucks is facing an unexpected backlash after its limited-edition 'Bearista' cup sold out across the United States within hours, sparking fan outrage and a rare apology from the coffee giant.
The beanie-wearing bear cup, part of Starbucks' 2025 holiday collection, was officially released on 6 November. However, the item disappeared from store shelves almost immediately, leaving thousands of customers empty-handed and furious. The company has now publicly apologised for the shortage, saying that demand for the cup far surpassed expectations.