Uber had a good week thanks to a strong earnings report that beat Wall Street’s expectations. Attention turns now to this weekend, when a high-priced, star-studded ad for its Uber Eats service will run during a Super Bowl matchup between the Kansas City Chiefs and San Francisco 49ers.
The 60-second ad, featuring Friends alum Jennifer Aniston and David Schwimmer along with David and Victoria Beckham—as well as musicians Usher and Jelly Roll—does not come cheap: A 30-second spot during the big game this year costs $7 million, up from $900,000 three decades ago.
