The star power of Victor Wembanyama and Jalen Brunson helped this year's NBA Finals get off to a huge start in terms of viewership, the likes of which hadn't been seen since the last finals matchup between LeBron James and Stephen Curry eight years ago.
Game 1 of the finals matchup between the San Antonio Spurs and New York Knicks averaged nearly 17 million viewers on Wednesday night, up 90% when compared to last season's finals Game 1. It was the most-watched Game 1 since 2018, the most recent time James — then of Cleveland — and Golden State's Curry faced off in the title round.
