Any movie star can put their face to a product. It’s the easiest thing in the world to do; you have a recognisable face, and people want to give you money for putting that face next to something they’re trying to sell. However, very few celebrities are good at endorsing products that fit with their own personal brand.
Do you think that Kevin Bacon is really that interested in mobile data coverage? Of course not. And nobody would assume that George Clooney – handsome billionaire actor George Clooney – spends his whole day making coffee from little plastic pods. So when true synergy reveals itself, when a celebrity finally uncovers that one brand that fits so neatly with their persona that the two become indistinguishable, we have to applaud.
