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The Guardian - AU
The Guardian - AU
Sport
Jack Snape

Stan to show more ads despite price hike amid ‘extraordinary’ Premier League impact

Stan EPL Matt Stanton Stan Sport the Premier League Channel Nine Nine Manchester City Olympics Tottenham
Footballer Erling Haaland playing for Manchester City
Erling Haaland’s Manchester City proved a big draw for an Australian audience in their Premier League game against Tottenham shown on Channel Nine. Photograph: Marc Atkins/Getty Images

Streaming provider Stan is set to introduce more advertisements on its sporting broadcasts despite recently raising its price by $5 per month, as it enjoys an increase of around 100,000 subscribers directly thanks to its acquisition of the Premier League rights from Optus.

The chief executive of its parent company Nine Entertainment, Matt Stanton, confirmed in Nine’s annual results briefing on Wednesday there will be no more Premier League matches on free-to-air after this Saturday’s clash between Chelsea and Fulham, despite outstanding audience numbers in the first two weeks.

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