Arsenal were one of the big risers in a study researching brand value of Europe's top football clubs. After finishing runners up in the Premier League, the Gunners have become one of the most attractive destinations for players.
Having been outsiders to even finish in the top four this season, Mikel Arteta's youthful, brave and dynamic side shocked everyone to lead the table for most of the campaign. They were pipped to the title by Pep Guardiola's merciless Manchester City juggernaut but the strides made on the pitch were evident nevertheless.
It is something that has now crossed to the business side of the game, with Brand Finance releasing their findings for the 2022/23 season. According to new reseach, the Gunners leapt above by Tottenham and Chelsea in the standings and now have an enormous $940m (£756.7m) brand value.
