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International Business Times UK
International Business Times UK
Business
Teddy Cambosa

Inside Starbucks' Drastic 'Turnaround': More Staff, Fewer Machines as Sales Slide

The whir of espresso machines echoes a little hollower at Starbucks these days as America's coffee giant faces a brutal reality check. Despite drowning in disappointing Q2 figures that left investors clutching their pearls, Starbucks is brewing a radical new strategy – hiring flesh-and-blood baristas instead of splashing cash on fancy coffee-making contraptions.

New Employees to Boost Store Performance

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