You would not recognise Russell Jones if he walked past you outside St James' Park. Yet you suspect that is just the way the unassuming 78-year-old likes it.
Jones may prefer to keep a 'very low profile', in his own words, but the former executive director's stamp is all over the cathedral on the hill. It was Jones who helped design and deliver the stadium that we know today for Newcastle United. In fact, few figures have a more intimate knowledge of the site - and whether increasing the capacity at St James' really is feasible in the long run.
"There are means of doing it," he told ChronicleLive. "There's a saying in life: where there's a will, there's a way. Basically, that's what you have got to adopt. I wish them well in doing so."