Former X-factor favourite and I'm A Celebrity, Get Me Out of Here Queen of the Jungle, Stacey Solomon has made a niche for herself in the nation's hearts. Her Instagram page now has a massive 5.4m followers as she shares aspects of her family life as well as DIY and fashion tips.
In her latest venture, the Loose Women panellist has revealed that she has signed a huge collaboration deal with jewellery and accessories firm, Abbott Lyon.
Holding a clapper board for a video on the jewellery brand's Instagram account, Stacey, 33, revealed "I honestly can't believe I'm Abbot Lyon's new ambassador". She had previously teased her collaboration with the brand on Instagram but had sneakily blurred out her stunning jewellery.
The deal with the designer brand was reported by the Mirror who stated that the star "instantly knew she had to sign on the dotted line" for the global firm. The publication said that the mum-of-four stated: "As soon as they got in touch and asked if I wanted to be a part of their team, I didn't even hesitate. I was so excited, and I've felt the same way ever since."
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Stacey appears in the clip wearing various items for the collection including a set of rings, a bracelet and a delicate necklace. She says: "I love jewellery in general, but to be able to design something bespoke with them was a really lovely feeling.
The 2009 X Factor star continued: "To me, my jewellery represents the different stages of my life, personal events, people who are special to me, and precious memories. All of those things are a big part of my jewellery choices and my partnership with Abbott Lyon, I hope you all love it as much as I do."
The 'Sort out your life' star posted a series of stunning snaps on her Instagram. Wearing various items from the collection. SHe wrote: "Today I felt really pretty. Sometimes I really don’t... Going to enjoy the feeling while it lasts. Happy Tuesday Everyone. Lots of love".
The reaction from followers was instant. Woah. Beautifully FIT. love you xx", replied Mrs Hinch Home. "Look beautiful", said another, while a third added: "Ahh you look gorgeous Stace".
A spokesperson for Abbott Lyon was reported as saying: "This Christmas, we're so excited to gift our customers the ultimate ambassador! It's been an absolute pleasure working with Stacey who has been heavily involved behind the scenes to bring you all a gorgeous collection that she's curated, as well as some stunning new products that she designed alongside our in-house team."
Earlier this year, the brand ran a social media poll, with many of their followers voting for Stacey as to who they would like to see work with the brand – they now described this as a "pinch us" moment.
The full range is available for those who sign up for early access on Saturday, November 5, and the general public on Sunday, November 6. Visit www.abbottlyon.com to find out more
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