Skin's changing condition throughout the day has been studied by SK-II, who recently revealed the result of its breakthrough research on the occasion of World Pitera Day.
For over six weeks, the Pitera 24/7 Skin Fluctuation Study monitored the skin of young women, in terms of texture, pores, redness, dullness, hydration and barrier function. The research found the skin fluctuates greatly within a day, even looking up to almost 10 years older due to multiple daily stressors. In addition, the facial complexion looks worst late at night.
Neglecting the daily fluctuations will accelerate visible problems in the long term. Regular use of Pitera Essence, however, will help stabilise the skin.
The study inspired the "Late Night Portraits" campaign featuring the longest-standing brand ambassador, actress Kaori Momoi, who was joined by Mina of K-pop group Twice, actress Ayaka Miyoshi and comedian Naomi Watanabe.
The photoshoots captured the Japanese brand ambassadors, who had their facial skin prepped with nothing but Pitera Essence.
SK-II's research and development on Pitera began in the 1970s, after observations of elderly sake brewers who had wrinkled faces but soft youthful-looking hands due to constant contact with the sake fermentation process.
Obtained from a proprietary yeast fermentation process, Pitera is a naturally derived skincare ingredient that resembles the skin's natural moisturising factors.
Composed of over 50 micro-nutrients such as vitamins, amino acids and minerals, the active ingredient is featured in every SK-II product, and with a high concentration of over 90% in Pitera Essence, launched in 1980.
For over 40 years, the treatment essence has remained unchanged while extensive research continues to obtain a deeper understanding of Pitera's skin-transforming ability.
The Japanese brand celebrates its origin and milestones on World Pitera Day designated on July 13.
Held in Tokyo and virtually broadcast to the world, the first World Pitera Day was attended by SK-II celebrity ambassadors featured in the "Late Night Portraits" campaign as well as Japanese actress Haruka Ayase, who has been the face of SK-II since 2011.
The event also looked at the future of skincare and the use of the brand's advanced contactless analysis tool, the Mini Magic Scan, to assess skin age and condition in order to understand its needs and personalise a beauty regimen.
