One of the familiar tells of St Pauli’s standalone attitude to their kit, until recently, was the sleeve patch advertising a local brewer. Astra make much of their alternative worldview too, as well as their attachment to the location of their microbrewery in the Reeperbahn. Like the football club, they see themselves at the heart of St Pauli’s community.
Astra’s logo, spray-painted on the main stand at Millerntor, is particularly evocative of where they’re at. It’s a red heart with an anchor piercing the top, a nod to the city of Hamburg’s maritime heritage resembling a sailor’s tattoo (which is why it always looked so satisfying on the upper arm of St Pauli’s jerseys). Having waited over a decade to come back up they are trying to truly establish themselves in the top flight for the first time. To finally drop anchor, if you will.
