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Sport
Ross Gregory

St James' Park expansion and 'fool's gold' naming rights dilemma fuelled by FFP fears

It’s been called the cathedral on the hill, a towering presence that has overlooked Newcastle since 1880. St James’ Park. More than just a football ground.

Perched high above the rest of ‘the town’, it’s like almost no other in English football. It’s location is almost symbolic - dominating the skyline just as football dominates the city. When the atmosphere inside the stadium is buoyant, so are the sales and revenue in the bars, restaurants and shops that sit in its shadow.

The Tyne Bridge, Grey’s Monument and St James’ Park. Newcastle ’s holy trinity of iconic landmarks.

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