The memory/NAND flash shortage is continuing to chew up the storage market without mercy. VDURA reports (from Blocks and Files) that SSD prices are now a whopping 16 times greater than HDDs, making hybrid storage deployments with SSDs and HDDs mixed together significantly cheaper and more financially stable than SSD-only setups for datacenters.
VDURA claims that between Q2 2025 and Q1 2026, pricing for 30TB TLC enterprise-grade SSDs increased by an eye-watering 257%. A 30TB TLC SSD that cost $3,062 in Q2 of 2025 now costs nearly $11,000. By contrast, HDD pricing reportedly "only" went up by 35% in the same timeframe. VDURA's analysis also revealed that datacenter storage costs between SSD and HDD capacity went from 6.2x in Q2 2025 to 16.4x in Q1 2026.
The datacenter storage software provider compared a mixed fleet storage system featuring servers equipped with HDDs and SSDs to an equivalent SSD-only setup. The 3-year ownership cost of the mixed setup was a quarter of the cost of the SSD-only setup — $5.99 million compared to $25.20 million.
Understanding this pricing disparity will be critical for datacenter customers and analysts over the next few years. VDURA reports that the skyrocketing divergence in SSDs and HDDs has forced enterprises to create new server budgets from scratch based on information from months-old storage quotes that are now obsolete. Moving any new or existing servers from an SSD-only setup to a hybrid setup composed of SSDs for caching and HDDs for long-term storage will also help datacenters save money.
VDURA's report backs up what we are seeing across the entire storage industry. SSDs are now so expensive that high-capacity 4TB and 8TB consumer M.2 SSDs are roughly the same price as gold, and that's not even counting enterprise drives. NAND flash providers such as Kioxia predict that the SSD shortage will likely extend into 2027, as demand far outclasses supply.
Hard drives are not immune, either: despite their lower prices compared to SSDs, hard drive availability is reported to be on backorder for two years due to AI demand. This problem is translating into higher HDD prices as we speak, as HDD prices have increased by 46% since September.
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